Circuit City loses, then gains, sense of humor.

Good old Mad magazine included a parody of Circuit City, calling it “Sucker City.” The company ordered all copies of the magazine to be removed, and then decided that they did, in fact, have a sense of humor. Publicity stunt? I dunno, but it’s funny.

Babb, who said he sent a note to the magazine’s editors offering a $20 gift card toward the purchase of a Wii, also defended Circuit City’s sense of humor, pointing to a link of a commercial on YouTube produced by the company. The two-minute ad features college students using a mobile video camera to document some classic school pranks.

John Ficarra, the magazine’s editor, said in a statement: “We at MAD were shocked and confused by this entire incident — mainly because we had no idea that Circuit City even sells magazines. Nonetheless, we accept their apology but hold out hope that their gesture of a $20 gift card is only an opening offer.”

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