No, not that Cupertino, the place where Apple computers come from. It’s a reference to an old spellchecker mistake, changing “cooperation” into “Cupertino,” the first match in its dictionary. Terrorizing modern life in cell phones, word processing programs, entry forms on the internet and texting systems, spellcheckers damage communication every day through the production of Cupertinos.
Other notorious examples of the Cupertino effect include an article in the Denver Post that turned the Harry Potter villain Voldemort into Voltmeter, one in the New York Times that gave the first name of American footballer DeMeco Ryans as Demerol, and a Reuters story which changed the name of the Muttahida Quami movement of Pakistan into the Muttonhead Quail movement.
I tried to text LWC about a present from the Tuttles and it Cupertinoed over and over again to “turtles” by my not-so-helpful spellchecker. The most fun Cupertino we have at work is when “playmat” is changed to “playmate” as in, “This card no longer appears on the playmate.”