This is man-bashing.

It’s a woman’s world, folks. Imagine this commercial reversed: “I used the cash I got back to redecorate… my wife.” That would NEVER be made. So very often, women are shown as smart and funny and men are shown as stupid and slovenly. Which, in case you’re wondering, is not necessarily the truth.


3 Responses to This is man-bashing.

  1. George Haberberger says:

    I remember a few years ago there was a commercial that you made a similar observation about. The husband called his wife at home and she was wearing his shirt and thinking about him. Another commercial that could never be reversed.

  2. Bpaul says:

    I keep track of media images of men pretty closely, as I use it in my education work.

    The most prevalent image in commercials over the last 10 years or so is the idiot, useless, wimp husband and the resourceful, plucky wife who saves the day. Most prominent in cold medicine commercials. If the husband is sick, he’s laid out and whining, if the wife is sick she still takes home the bacon and fries it up in the pan, as well as providing medicine to the whole family.


  3. Jason says:

    Fits the same way around racial lines too. If you want to cast someone in your commercial as lazy or criminal, he damn well better not be black.

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