Nice essay about Eurogames. Helps explain why after three or four European board games, I want a game that kills something. I still have my theory that Americans like war games because WWII didn’t happen in America. Conversely, Europeans don’t like war games because WWII DID happen in Europe. Anyway, the point is, they’re different.
Ask an American game publisher about a game, and he will tell you its theme: it’s about cars, it’s about Star Wars, it’s about pregnancy. The mechanics are not relevant to their marketing concerns. Ask a Eurogame publisher about a game, and he will tell you its mechanics: it’s an area control game, it’s a set collection game, it’s an auction game. The theme is icing to help market the game.