We will not tone it down.

I just heard a commercial that ended with the tagline, “We are Miracle Whip and we will not tone it down.” What the frak is going on with mayo? First we get the Best Foods manly men saying how butch their light mayonnaise is. Huh? I thought that ketchup was manly. Maybe spicy mustard. Heck, put some barbecue sauce on that sandwich. But mayo? Now there seems to be some kind of macho mayo war going on. I’m used to advertising being insane, but when one company catches it from another, that’s just nuts.

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