Time keeps expanding in the movie biz. Weekends begin on Thursday, or actually at Wednesday midnight. Now Summer is starting in late May instead of late June. Terminator: Salvation releases May 21 and is being called the biggest movie of the Summer. Sure, it’s probably going to be showing in the Summertime, but it’s really the biggest movie of the Spring. Maybe. Why do marketing people keep lying to us? I suspect it’s because we don’t know any better.