I’ve said before that I think Apple’s “Mac vs. PC” ads don’t sell Macs. If you own a Mac, they make you laugh. If you don’t, they’re still pretty funny. If you own a PC and you’re angered or embarrassed, you weren’t going to switch to Mac anyway, I suppose.
However, I have to say that Apple certainly seems to be leading the discussion. Their competitors can’t come up with anything genuinely funny themselves, so all they do is respond to Mac. Like the laptop shoppers who decided that Macs were too expensive and bought a PC. Like Verizon, whose new catch phrase is, “There’s a map for that.” Which apes Apple’s iPhone commercials.
There’s a lot to be said for having a position in marketing that is so good and well known that all your competitors can come back with is, “Oh yeah?”
I have to say something about Windows 7 here: Those new ads that say the consumers are designing the software? That explains a lot.