This entry was posted on Monday, December 14th, 2009 at 1:50 am and is filed under hoopleheads, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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I’ve always marveled at marketing copy that says something is “new and improved” or somesuch. Does that mean your old version was lousy? I thought it was perfect, that’s what you’ve been telling me all these years. How could you improve it?
It’s like asking someone, “Have you lost weight?” The proper response to which is, “Why, did you think I was fat before?”
The assumption being that good cannot somehow become better. You weren’t fat before, but you’re slimmer now.
Life is full of greys.
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