You can’t both “new & more amazing” and “the tangy original.”

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2 Responses to You can’t both “new & more amazing” and “the tangy original.”

  1. Jason says:

    I’ve always marveled at marketing copy that says something is “new and improved” or somesuch. Does that mean your old version was lousy? I thought it was perfect, that’s what you’ve been telling me all these years. How could you improve it?

    It’s like asking someone, “Have you lost weight?” The proper response to which is, “Why, did you think I was fat before?”

  2. Kindralas says:

    The assumption being that good cannot somehow become better. You weren’t fat before, but you’re slimmer now.

    Life is full of greys.

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