This is a terrific show of before-and-after images of corporate brand logos and “wordmarks” (hey, I learned a new word, and I like it) from that last year that seems so long ago now.
The one above was my favorite for “most improved.” You have to read the discussion to see what this company does, and the new logo is so much better for them. I find the “floret” (I learned another new word!) of M’s to be fascinating, personally. I am the product of my life and times.
The discussion snippets included are fascinating as well. You have to love a guy who makes a list and for his #1 best he selects a comment that includes the phrase, “It is shit.”
There were some dead-ringers for each category and some that required a little more self-deliberation acknowledging that some identities were left off the list. And just as well, I know my selections may incite some disagreements, which are more than welcome as we bring this year to a close.