Something to think about for us bloggers and tweeters. I’m finding that there are things to be blogged and things to be tweeted and it’s not all about whether it fits Twitter’s 140-character limit. This article says you need some of both.
- Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist.
- Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.
Like Shangri-La, everything in moderation. Too much flow means too little substance. Too much stock means you’re too hard to digest.